When Erin Malarkey took a look at the world of real estate marketing and analytics, she was floored. She saw people managing “the largest asset class in the world . . . with sticky notes, e-mails, spreadsheets and whiteboards.” Former leaders of Seattle-based marketing consultant VMO, Malarkey and her co-founder Anna-Lea Dieringer decided they had an opportunity. Enter Remarkably, the latest spinout from Seattle startup studio Pioneer Square Labs. Focusing on data crunching tools for the real estate industry, Remarkably is the 13th spinout since the studio’s founding in 2015, and the first to be helmed by two women.
Remarkably uses data from both internal and external sources to assist clients in choosing where to spend their marketing budgets in order to lease their buildings to capacity. While the software makes use of machine learning and data automation, the company also provides expertise in the branding and marketing world. The company earns revenue on a per-building basis, and uses a typical software-as-service business model.
So far, investment has been strong, with a $800,000 seed from PSL Ventures. The company plans to hire more VMO vets, with 30 employees before the end of the year. And Malarkey is confident that her platform can whether both sides of the market. “As a market softens, we see huge traction for Remarkably,” she noted. “When the market is strong . . . we also provide huge value.”
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